The Estate Agency
Growth Bootcamp
How to treble your listings, improve conversion, and charge higher fees
(by repositioning your value, building stronger systems, and leading a high-performing sales team)
A 4-day implementation bootcamp for estate agency owners who want to generate more leads and valuations, convert more instructions, increase fees and revenue streams, and build an A-player sales team for the future.
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Let’s get clear on one thing first...
If you’re on this page, you’re probably not a bad agent.
You’re busy.
You’re winning instructions.
You’re doing a lot of things right.
But something still doesn’t quite stack up.
Valuations feel inconsistent.
Fees feel harder to defend than they should.
Pipelines take too long to convert.
Abort rates are accepted as “part of the game”.
And growth still relies too heavily on you pushing everything forward.
That’s not a motivation problem.
And it’s not because you’re doing things “wrong”.
It’s because the way most estate agencies are built no longer matches how the market actually works.
Here’s what we see every day inside estate agencies.
1 in 3 agreed sales falls through
Most agents accept this as normal — even though it can be dramatically reduced with the right pipeline structure.
Around 20% of today’s sellers are landlords exiting the market
Most agencies treat them like standard vendors — and miss the opportunity completely.
The average agent still charges 1–1.5%
While top agencies generate the equivalent of 3–4% per property through positioning, services, and better deal structure.
Lead flow and prospecting are inconsistent
Meaning valuations rise and fall based on effort, not systems.
1 in 3 agreed sales falls through
Most agents accept this as normal — even though it can be dramatically reduced with the right pipeline structure.
Around 20% of today’s sellers are landlords exiting the market
Most agencies treat them like standard vendors — and miss the opportunity completely.
The average agent still charges 1–1.5%
While top agencies generate the equivalent of 3–4% per property through positioning, services, and better deal structure.
Lead flow and prospecting are inconsistent
Meaning valuations rise and fall based on effort, not systems.
That’s not failure... That’s untapped opportunity!
So let’s ask the questions most agents never stop to ask.
Why are so many agents still charging 1% or less... when top agencies are charging double, winning more instructions, and monetising client value far beyond the sale?
Why do agents still spend hours walking the streets delivering thousands of leaflets… to generate a handful of enquiries — when modern marketing and advertising can generate hundreds of leads a month and build databases and pipelines that convert over time?
Why do most agencies still sell just one core service…
When client needs have changed, problems have evolved, and the biggest growth comes from offering multiple services that solve real problems?
If around 20% of today’s sales market is landlords exiting… What are you actually doing to attract, serve, and capitalise on those sellers — and how many are you missing right now?
Why are agents so focused on undercutting each other on fee… when fewer than 10% of vendors choose an agent based on price, and most buy based on trust, confidence, and perceived value?
And if higher fees feel hard to achieve…
Is it really the market — or is it that your agency hasn’t been clearly differentiated enough to justify them?
Why are agents only successfully selling around 52% of their instructions… And accepting that 1 in 3 agreed sales will abort, when proven systems exist to dramatically improve both?
If those questions made you pause, that’s not a bad thing.
It doesn’t mean your agency is failing.
It means the industry has moved on — and most business models haven’t kept up.
The way estate agencies generate leads, win instructions, charge fees, and grow revenue has changed.
Client expectations have changed. The opportunities in the market have changed.
But most agencies are still operating with the same structures, services, and sales processes they’ve always used.
That’s where The Estate Agency Growth Bootcamp comes in...
What The Estate Agency Growth Bootcamp is really about...
The Estate Agency Growth Bootcamp is a 4-day implementation bootcamp for estate agency owners who want to step back, challenge how their business currently operates, and redesign it for today’s market.
This isn’t about gimmicks, scripts, or short-term tactics.
It’s about changing the numbers in your business.
We work on your agency — not just in it.
Over four days, you will work on:
Your positioning and value proposition — so higher fees are justified and defensible
Your service mix — so revenue doesn’t rely on one income stream
Your lead generation and valuation strategy — so opportunity becomes predictable
Your valuation-to-instruction conversion
frameworks — so performance isn’t left to chance
Your pipeline structure — so aborts and fall-throughs reduce and momentum improves
Your sales team structure, accountability, and performance — so results are consistent
The goal isn’t more ideas.
The goal is more valuations, stronger conversion, higher fees, and greater revenue per instruction.
Who this bootcamp is for?
This is for estate agency owners and directors who...
Want more valuations and instructions — but find lead flow inconsistent
Know they should be charging higher fees — but don’t always command them
Feel their pipeline takes too long to convert
Are frustrated by abort rates and fall-throughs
Want to build a high-performing sales team, not just a busy one
Want to grow listings and revenue, not just workload
This is not for agents looking for quick wins or surface-level tactics.
Sally Lawson
(Optimisation and Profitability)
Co-Founder, Agency Titans | Founder, Agent Rainmaker | Estate Agency Transformation Strategist
With over 35 years in the industry, Sally Lawson is one of the UK's most respected figures in estate and lettings agency growth. A former ARLA President and franchisor, she has personally coached over 350 agents and helped them generate more than ÂŁ78 million in additional revenue.
Transforming estate and letting agencies into scalable, systemised businesses
Helping agency owners escape day-to-day and step into true business leadership
About Ali Durrant
(Lead Generation and Streamlining Processes)
Estate Agency Director | Lead Generation, Conversion & Systemisation Specialist
Ali Durrant is an estate agency owner and lead-conversion specialist.
He has built and scaled estate agency businesses, maintained valuation conversion rates above 50%, and repositioned services to increase fees.
Ali then rebuilt everything using modern lead generation, funnels, webinars, and structured conversion frameworks — systems that have generated hundreds of leads per month, delivered consistent returns on ad spend, and produced over £1 million in contracted business.
Ali is the strategist behind the The Estate Agency Growth Bootcamp framework and personally takes the discovery calls to assess fit and opportunity.
About Tony Morris
(Sales Optimisation and Conversion)
Co-Founder, Agency Titans | International Sales Coach | Estate Agency Conversion Expert
Tony Morris is one of the UK’s most respected estate agency sales trainers.
Tony brings decades of frontline experience in instruction-winning, fee defence, negotiation, prospecting performance, and sales team accountability.
Tony ensures the strategies and systems built during the bootcamp work in real conversations, with real vendors, under real pressure.
What agencies say after attending...
Agencies don’t all say the same thing — and that’s the point.
What we consistently hear is:
“We’re charging more and defending it confidently.”
“Our conversion rate has stepped up significantly.”
“The business finally makes sense.”
“Our sales team is performing at a different level.”
“This has changed how I think as an owner.”
Those outcomes don’t come from working harder...
They come from building the right model!
About Agency Titans...
Agency Titans is the collaboration of two of the estate agency industry's most respected leaders — Sally Lawson, founder of Agent Rainmaker, and Tony Morris, international sales coach and keynote speaker, plus other high value coaches.
With over five decades of combined experience, we deliver high-impact training, implementation-focused workshops, and strategic coaching that empowers estate agency business owners to scale faster, win more listings, and build sustainable revenue streams.
Our Mission...
At Agency Titans, our mission is simple: To equip estate agency owners and their teams with the skills, systems, and strategies to grow — faster, smarter, and stronger.
Command higher fees with confidence
Build empowered teams who drive growth
Outperform your competitors in any market
Systemise your sales and scale profitably
Some of the companies we've worked with...
TESTIMONIALS
What others are saying about Agency Titans...
“Breaking down the numbers, identifying the gaps, and building a plan to grow fast”
Whittlock Estate Agents - Natasha & Abbie
“Packed with actionable ideas that we can implement immediately to grow”
Harrison Hardie - Andrew & Danielle
“Simple, practical strategies that actually make a difference to the business”
Grant & Co - Tom & Richard
A clear breakdown of the challenges we’re facing and how to tackle them”
Gateway Property - Brigette Van Bers
"Packed with loads of new strategies, new tactics, opportunities to grow the business and a great network of people"
Belvoir Southhampton - Brian Linehan
"Learnt techniques to treble my listings in my business, and increase profitability"
Parkers - Brendan Kay
4 days packed full of the most useful important strategies that will transform my business.
Tony morris's agency titans is a complete game changer
Simon Kendall - Richard Kendall
First class, insightful, motivational and educational. The bootcamp changed my whole outlook on the way I do things.
Jack Davies - Samuelwood
"Cannot recommend enough!"
Prospect Estate Agents - Roberto Contreras
"Game changing"
Metro Village - Kieran Price
Just finished the Agency Titans Bootcamp by and I have to say i can't recommend this enough! Tony was fantastic along with his team with preparing us with an abundance of highly effective strategies and I am excited to implement these within our team with immediate effect.
Thank you very much Tony and Sally for the insight and tools to do this and to be able to grow our market share, customer journey and to justify our increased fees!
David Savage - Richard Kendall
What a fantastic 4 day with Agency Titans. Tony, Sally, Ali and the team were so insightful and great to work with.
If you have the chance to work with these guys don't hesitate and get book in.
Steve Tillet - Christopher Stokes
"Passionate, knowledgable and gets RESULTS!"
Richard Kendall - Claire Kendall
"Will transform our sales agency and put us on the map!"
Smart Estate Agent - Doug Scott
Awesome few days - really practical content. we build a growth plan to add over ÂŁ2m to our business which we're now going to implement!
David Adams - Cavendish Estates
Simply amazing, the Titans masterclass with Tony Morris & Sally Lawson is the best business coaching I have received in my 38 year career.
Learning is vital to success & business evolution of any property business. 5 Stars!
Russell Griffin - Samuel Wood Estate Agents
"Strategies we CAN implement, simple but effective"
AMRP - Andrew Marshall
"Create more amazing opportunities for your Estate Agency"
Homemaker Properties - Anthony McMullan
Just completed the Agency Titans bootcamp for Estate Agents. So much amazing content! Can't wait to get back to work to start implementing the changes and strategies we delved into. Excited to see the impact to my business in the coming months. Tony Morris and the rest of the team - thank you!!
Sue Gidney - Swindon Homefinders
Couldn't recommended titans bootcamp enough, took so much away to implement in the office and with the teams.
Mindset completely changed on our worth as an estate agent.
Elisha Abram - Concentric Sales & Lettings
"A new insight on how to improve my Estate Agency Business"
Mark Nicholson Estates - Claire Cowling
"Full of fresh ideas and small tweaks that will create more business and revenue!"
Samuel Wood Estate Agents - Andrew Cadwallader
COMPANY
LEGAL
Agency Titans Limited
Company No. 16020946
VAT No. 484629255
Company Address: Unit 7 Newton Court, Pendeford Business Park, Wolverhampton, WV9 5HB
