Why Charging More Starts With Confidence

For many independent estate agents, growth is not always about working harder. Sometimes, it starts with having the confidence to charge what your service is actually worth.

That was one of the biggest shifts for Tom Grant. After more than 20 years in agency, Tom knew his business delivered a specialist service, focusing on country house, rural and equestrian property, where quality matters more than volume.

Before joining Agency Titans, Grant & Co were averaging 1.19% across their sales. Since then, Tom says they are now quoting 1.5% or more, often between 1.5% and 1.6%.

That may look like a small increase, but in agency terms, it can make a serious difference.

Tom admits higher fees have raised a few eyebrows. They may even have cost them a couple of instructions. But not every instruction is the right instruction if the fee does not support the service being delivered.

The real shift was confidence.

Tom explains that Agency Titans helped him recognise that his agency was worth more. If they wanted to survive and grow, they had to charge properly. That belief started to come through in front of clients.

Tom is now running at around 50% conversion on valuations. Based on his figures, the change could be worth anywhere between £60,000 and £80,000 in a year.

Tom is also honest about there still being more to do. He wants to improve the pre-valuation process and tighten up internal systems. But like many busy agency owners, the immediate priority has been winning the work.

This is why the ongoing support inside Agency Titans has been so valuable. Tom describes the quarterly meetings as a reset. A chance to step away from the day-to-day, hear ideas from other agents and refocus.

For Tom, Agency Titans became the springboard to do something different. After two difficult years in business, it gave him clarity, positivity and confidence to take action.

His message to other estate agency owners is simple. If you do not like what is happening in your business, you have to do something about it.

To hear Tom’s full story and see how Agency Titans helped him increase fees, build confidence and improve his results, watch the full YouTube video here!