The 10 Minute Morning Meeting That Will Transform Your Estate Agency Team

I’ve worked with hundreds of estate agency teams across the UK — and I’ll tell you this:

The highest-performing teams? They all start the day the same way…
With a focused, energised, non-negotiable morning meeting.

Yet most agencies either don’t run one, or worse — they run it badly.

So here’s my blueprint for the perfect 10-minute meeting that drives performance, accountability, and energy in your business.

Why Morning Meetings Matter

• They set intention for the day. No drifting. No “busy work.”

• They create micro-deadlines: “You said you’d get 2 vals — let’s see it.”

• They build team culture: Celebration, banter, and shared mission.

Done right, this meeting becomes the heartbeat of your office.

The Structure (Tony Morris Style)

Here’s what your 10-minute huddle should look like:

1. Successes from Yesterday (2 mins)

Go around the team. Ask:

“What was your biggest win yesterday?”

Celebrate loudly. Praise publicly. Build momentum.

Even small wins count:

• “Booked 3 viewings from Do Not Disturb landlords”

• “Got a landlord to agree to a fee increase”

• “Got all applicants moved to WhatsApp group”

Why? Wins build confidence. Confidence creates results.

2. Key Pipeline Updates (3 mins)

Ask:

“What’s going live?”
“Any offers pending?”
“Any fall-throughs or deals at risk?”

This is your problem-solving window. Fix the leaks before they grow.

Then check sales progression:

“What’s about to exchange? What’s stuck?”

Highlight anything holding revenue back.

3. Today’s Personal Pledges (2 mins)

Everyone commits out loud:

“Today, I’m getting 2 landlord leads and booking 1 val.”
“I’ll close the two offers I’ve got pending.”

This is where accountability is created. Not in the CRM — here.

Make a note of each person’s pledge.

4. Mini-Coaching Moment (2 mins)

Someone’s struggling to convert vendor calls?
A buyer’s stalling?
Had a cheeky objection yesterday?

Use it to coach the whole team:

“When that vendor said our fee was too high, what could we have said?”

Sometimes play the call back. Discuss. Roleplay if needed. Keep it sharp.

5. Finish on Energy (1 min)

Have a “word of the day.” Play music. Do a shout-out.

Let the team leave that room fired up.

Optional: Run a “Save the Day” at 4:30 — ask what’s left to close before end of play.

Rules for High-Impact Morning Meetings

• Never more than 10–15 mins

• Never boring — it sets the tone for the day

• Keep score — track pledges vs results weekly

• Encourage honest reporting — not excuses

• Make it compulsory — even for remote team members (Zoom in)

What Happens When You Do This Every Day?

• Productivity climbs.

• People show up sharper.

• Slackers disappear.

• Culture improves.

• You get addicted to winning early.

And best of all?
The team starts managing itself. You don’t have to chase — they self-regulate.

Want Help Setting This Up?

Schedule a call with our team to get started!